Professional flash-lit portraits? Canon made it easy.
Advanced technology in your hands while easily creating professional photographs? With the Speedlite 470EX-AI flash and EOS M50 mirrorless camera, Canon made advanced equipment accessible to everyone—and enjoyable to use.
Canon Speedlite 470EX-AI Flash
The Canon Speedlite 470EX-AI was a powerful on-camera flash with a unique motorized head. This feature helped determine the best lighting angle for a subject, making it ideal for creating portraits.
In semi-automatic mode, the flash remembered the preferred bounce angle. When switching between landscape and portrait orientation, the flash automatically returned to the same angle, providing greater flexibility while shooting.
In fully automatic mode, the Canon 470EX-AI handled the calculations. It fired forward and upward to determine the correct exposure and position of the flash head.
The flash had a guide number of 47 at ISO 100 at a distance of one meter. Its head rotated 360 degrees horizontally and tilted 120 degrees vertically. The 470EX-AI ran on 4 AA batteries and featured a bright, illuminated LCD screen.
Canon EOS M50 Mirrorless Camera featured a sleek design and offered plenty of creative options for capturing memorable moments. Advanced technologies such as 4K video, a DSLR-sized 24.1-megapixel sensor, Wi-Fi, NFC, and Bluetooth supported that process.
To help develop creative skills, the M50 included a Creative Assist function that guided users through settings and showed how they affected images. Its high-resolution OLED viewfinder helped with precise composition. Vloggers benefited from the 180-degree tilting LCD touchscreen with intuitive controls and touch focus.
