Canon Europe announced the EOS M50 Mark II as the successor to the award-winning EOS M50. The EOS M50 Mark II was introduced as a versatile mirrorless camera with new smart features designed for content creators.
At the time of its introduction, demand for creating, sharing, and viewing content on Instagram, YouTube, and Twitch continued to grow worldwide. People were spending more time exploring hobbies and learning new skills.
In Europe alone, monthly TikTok use among people ages 16 to 64 increased by 93 percent between 2019 and 2020.
The new Canon EOS M50 Mark II is a small, powerful mirrorless camera that makes the entire process—from capturing images to uploading this type of content—easy.
It captures 4K video in horizontal or vertical orientation and can stream directly to YouTube in Full HD.
With a 3.5 mm microphone input and HDMI and USB outputs, the camera offers the connectivity a content creator may need.
The compact body, vari-angle touchscreen, and compatibility with a range of Canon lenses give users full creative freedom when composing images and recording vlogs.
Perfect for Content Creators
The Canon EOS M50 Mark II is suitable for producing high-quality photos for Instagram Reels, sharing vertical video on TikTok, or livestreaming to YouTube.
The HDMI output lets users create professional-looking livestreams, while Canon’s free EOS Webcam Utility software makes it easy to stream on Twitch and enjoy sharp video chats with friends and family.
To meet demand for content that needs to reach its audience quickly, the Mark II also features improved mobile connectivity through Wi-Fi and Bluetooth.
This allows the camera to be controlled from a mobile device and enables photos and videos to be uploaded directly to social media channels.
Stand Out in Social Media Feeds
More than 300,000 Stories were posted on Instagram every minute at the time, making content quality essential for standing out. With the EOS M50 Mark II, content creators can use Canon EF-M lenses and EF lenses with a mount adapter, including an ultra-wide-angle lens—ideal for vlogs—or a shallow-depth-of-field lens for striking selfies.
The camera’s speed, 24.1-megapixel APS-C sensor, Intelligent Auto modes, and Eye Detection also give content creators an advantage in photography: tack-sharp action photos can catch the attention of people scrolling through social media.
Visual quality is not the only factor that can help users’ content attract more views and followers; audio quality matters too.
The Canon EOS M50 Mark II has a 3.5 mm microphone jack, allowing aspiring YouTubers to create vlogs with excellent sound quality.
The Canon EOS M50 Mark II was designed for vloggers, bloggers, and influencers. It was positioned as an ideal choice for online content creators seeking high image quality, smart features, and real-time streaming to their followers.
Price and Availability
At launch, the Canon EOS M50 Mark II body had a suggested retail price of €619.99. The EOS M50 Mark II kit with the EF-M 15–45mm f/3.5–6.3 IS STM lens had a suggested retail price of €749.99 and was scheduled to become available in late March 2021.
